Long Form Product Landing Pages
One of the essential components of this eCommerce project was to clearly showcase the features of the $400,000+ Fazioli piano's Vivace Music retail. As the sole distributor in Australia, we knew that a standard product page with image of left, and description on right was not enough to convince customers to make a Fazioli product enquiry. As such, we crafted long form product pages that detailed all the features and benefits of the Fazioli pianos to site visitors, making use of edge-to-edge photography and videography to keep users engaged.
Vivace Music sell products that range from small clarinet reeds to grand pianos. Comprehensive table rate shipping functionality allowed Vivace to calculate shipping rates based on volumetric weight.
Vivace Music have a large Chinese audience so we integrated the popular cross-border payment gateway RoyalPay.
Users were able to search quickly via the site wide search bar that loaded products instantly in real time while typing their search term.
Wishlist & Compare Functionality
We developed a wishlist and product compare function that allowed users to save their favourite products and compare pricing and specifications across their favourited products.
Google Reviews Integration
We added a dynamic Google Reviews badge that was updated every few hours.
AfterPay/ZipPay Integration
To increase average order value we integrated AfterPay and ZipPay which has been proven to double and event triple eCommerce sales. We knew that Vivace Music's target audience were heavy users of buy now, pay later schemes and so this integration was absolutely essential for driving online sales.
We integrated the Vivace Music eCommerce site with the popular Studio19 Rental Program. This way customers could fill out an online application directly on the product page to apply to rent to buy the product.
We implemented order up-sells and cross-sells to help increase average order value.
