Bold merged three brands into one collective brand called "Museo". Throughout the website design we used the three original logos in conjunction with the new Museo logo so consumers could be educated over time and not be left confused when landing on the website.
Using the subscription functionality Bold developed, instruments could be rented on a weekly, monthly or annual basis with automatic renewal charges handled by the Stripe payment gateway. This is also included automated email reminders for subscription renewals.
Due to the large number of products Museo stocks, we created a fast ajax site wide search so users could quickly search and find the product they were after.
We designed a clean, simple checkout that reduced cart abandonment by using a streamlined single purchase page.