We designed a fresh, modern dashboard for ASF Audits that their customers (mid-high tier accounting firms) could navigate through easily and get a quick overview of the status of clients' self-managed super funds in one glance. The UI was kept clean and simple, with a "tech" feel and graphs with tooltips were used to present complex numerical data in an easy to interpret way.
To increase lead generation, Bold came up with the idea of a "video walkthrough" that would require site visitors to enter their name and email to view a video presentation that showed them how to navigate the ASF Audits SMSF dashboard. This was the primary information accountants were after and implementing this magnet produced mass leads that ASF Audits consultants could 'warm up' through an email marketing nurture lead funnel.
Booking Calendar Integration
We integrated an online booking system so site visitors could choose an available date and time to meet with an ASF Audit consultant. The calendar was synced with ASF Audit's Microsoft Outlook for seamless booking management.
Digital Marketing Strategy
"Bold web design developed, implemented and rolled out an integrated on-line campaign that generated new leads and opportunities around Australia, in just 4-weeks It has been an amazing experience and I highly recommend the BOLD team to any business that desires to enhance their on-line presence and to ultimately to increase sales. Alecia and Sam are a great team. Thankyou!"
