Turn "Information Collectors" into customers by using an Authority Funnel.
Focusing on the 4% is crucial, however, to significantly skyrocket your revenue a focus on the next 2 tiers is essential. It’s a strategy that most businesses never take advantage of but has proven to be a game changer.
Create a free in-depth piece of content that explains the problem and solution in detail.
This can be a white paper, a product video, a detailed guide anything that provides extraordinary value for free. Something that a client would almost be happy to pay for.
Show them a real-life example of how someone else solved the same problem.
Whether it’s a case study, in depth video review (from a client), a news article…anything detailed that proves others are solving the same problem they have. It’s important this is shows an unbiased review.
Create a landing page offering a fantastic deal on solving the clients problem.
Finally, create a “high-value offer” landing page with a strong call to action. This page is purely focused on providing a fantastic deal to encourage the customer to convert. The previous steps in the funnel have laid the groundwork for trust & authority.