Color Palettes of the Fortune 500
Click on the logos below to see the primary and secondary logo and website color palettes
Color palettes of the fortune 500 was created to give some insight into colors that some of Americas most successful brands use. The palettes were taken from a variety of sources including style guides, website branding and off line style guides we sourced.
Each of the fortune 500 companies was separated into main categories to further give insight into appropriated colors for specific industries. As web designers it was intriguing to note the running thread that brands used in the same industry, pointing to the fact that colors have real meaning, communicate specific feelings and invoke real emotion.