Typography explained When thinking about art, fonts are probably not the first thought that pops up in your mind. In fact, when you’re reading a text whether it’s an ad on the train, an instagram caption or a billboard, fonts aren’t usually what you’re paying attention to. Whether you notice it or not, fonts impact […]

Recent studies from Adobe show that given fifteen minutes online, two-thirds of people would rather read something that is designed beautifully than something that looks plain. Information such as this is showing that psychology plays a large role in how people process information online. In response to information such as this, more and more web […]

In today’s tech-savvy world, website design carries more weight than ever before. A website not only needs to grab the viewer’s eye, but it also needs to work across more and more platforms. Industry statistics from IBIS World Analysts show that, in Australia, web design is an upwardly mobile sector due to an increase in […]

Product pages are a critically important element of your e-commerce website. You can spend countless hours optimising your homepage, blog and checkout funnel, but it’s not going to drive sales unless your product pages can convince shoppers to make a purchase. Regardless of what your site sells, you can achieve higher conversion rates by optimising […]

How long do visitors typically spend on your website? According to HubSpot, more than half of all online users spend less than 15 seconds when visiting a website. It’s difficult to convert visitors into customer in such little time, and search engines may lower your site’s rankings if it has a low average session duration […]