What caused the increase?
Intercontinental’s marketing team approached us to re-design their website for their hotels and restaurants, and to create a loyal customer base across the chain. The ultimate goal was to increase bookings. We integrated a sophisticated marketing plan beginning with a website re-design and online marketing material overhaul. We thought that if we could encourage guests to become part of the Intercontinental life membership then we would keep them for life. We wanted to open customers up to the Intercontinental life and show that when you choose Intercontinental it’s a lifestyle choice, not just a hotel booking.
We implemented an advanced booking system, coupled with an easy to create landing page and competition system to engage social customers and direct users to make a booking. In addition to changing the design to a have a “premium feel” we also incorporated a social and search re-targeting campaign. Unlike traditional search re-targeting, this advanced strategy enabled us to funnel social visits into re-targeting search campaigns, allowing for a heavily reduced Google PPC spend with a huge brand exposure across social media. While social media advertising can be effective, the combination of the social with search re-targeting was what achieved huge gains. Bookings across their hotels trended upwards of 83% where our design and marketing was implemented.
What the client said about us.
“I wanted to thank your team for their tireless work with our brand online. Not only did you increase the effectiveness of our campaigns you opened us up to a new way of online marketing. We love the Intercontinental life and it turns out so do our customers. Nothing is too hard for your staff and we love your approach to research and design. Well done Bold Web Design.”