What caused the increase?
The photography industry is filled with photographers promoting their work, but often not speaking to the heart of their customer. Bold Web Design quickly identified that the site visitors were after more than just a photo shoot. They were beginning a journey with their newborn, it was going to be a new way of life and we wanted to speak to that in a fun, but in a thoughtful way, after all it’s an emotional time. We carefully searched through hundreds of photos to find just the right photography that matched our emotive and creative headline. We continued the branded feel by causing a mouse controlled photo parallax effect, which is memorable to the user and was hard for competitors to replicate.
The result is a stunning, truly memorable experience and the numbers speak for themselves. Precious Pearl more than doubled their enquiries with the same advertising spend and created a lasting impression which worked very well with retargeting.
What the customer said about Bold?
“Absolutely thrilled with my website! I’ve previously had a website that didn’t covert well or load almost at all. Bold Web Design has managed to make my website not only look and run amazing, but convert browsers into buying clients. I love the animation on my site and the way the team at Bold Web Design have an eye to present my work beautifully and professionally. Thank you for your creative skill and I’ll be recommending you. 10 stars from me!” – Precious Pearl Photography