Creating websites for locksmiths can be a daunting task. Having worked with Adelaide Auto Keys Car Locksmith - among other clients.
As complicated as it may seem, having a website should be a priority for any company. It boasts several advantages, including:
- Improving your business credibility.
- Helping to build relationships with potential customers.
- Enabling you to establish authority as a locksmith.
- Showcasing your previous work.
- Letting you advertise and generate sales.
As essential as creating websites for locksmiths is, it isn’t straightforward. As a full-service web design company in Adelaide, we understand precisely what it takes.
When you’re creating your website, you’ll need to focus on multiple things. Six elements, in particular, should be considered essential.
6 Essential Web Design Elements To Include On Websites For Locksmiths
1. Optimised Images
Images are what grabs a reader’s attention. That’s been the case for as long as people remember.
Without them, a website can look dull and basic. The writing could also seem overwhelming if images aren’t used to break things up.
You shouldn’t add pictures for the sale of it. You should ensure that they’re related to your locksmith business and optimised for keywords.
2. Simple Navigation
Site navigation is one of the more underlooked elements of websites for locksmiths. The more confusing a site is, the less likely a visitor is to contact you.
That is, if they can even find your contact information. When you’re building your locksmith website, you should make navigation intuitive.
Making it easy for readers to find the information they need will improve the likelihood that they will contact you. If they can’t find out your contact information, for example, how would they be expected to get in touch?
3. SEO-Optimised Content
Search engine optimisation (SEO) is the process of building your website so that it ranks well on search engines. Multiple factors are involved in this.
One of the most important is the content you include on your site. You’ll need to perform keyword research for this.
With websites for locksmiths, some obvious keywords could include ‘best locksmith [CITY],’ among similar terms. Optimising your website effectively will:
- Increase your brand visibility.
- Improve views on your website.
- Increase sales and revenues.
There’s no reason not to focus on this element of your locksmith website.
4. Clear Calls-To-Action
Calls-to-action (CTAs) are the parts of your website that encourage readers to perform a specific action. These can include multiple things, such as:
- Calling You
- Sending An Email
- Subscribing To A Newsletter
For these to be effective, they’ll need to be optimised. It can be challenging to get these done, although they’re an essential website element.
Websites for locksmiths need them to ensure that people contact you for help. Ensure that you have these strategically placed across the site.
5. Visible Pricing
When people look for locksmith websites, they’ll want to find out a few things. One is how fast you can get out to them, while another is how much you’ll cost.
Though it mightn’t be the most important factor in a potential customer’s decision, it’ll be a large one. Having your pricing on your website is recommended.
You might assume that showing prices could be off-putting to potential customers. However, these are the people that are likely to be deterred by the price itself.
They’ll likely walk away if they believe the price is too high. By having your prices visible online, you ensure that the people that contact you are already aware of and comfortable with your costs.
6. Customer Reviews
When people visit your locksmith website, they’ll want to trust you. You’ll need to give them a reason to. They’ll be placing a lot of faith in your hands, after all.
Including customer reviews or testimonials is a recommended way of doing so. These should be a priority for several reasons, including:
- They build credibility and act as social proof.
- They can help improve your online search rankings.
- They establish trust faster than many other measures.
While getting customer reviews can be difficult, it’s something you should focus on. Encouraging them to leave a review online will help you convert customers more than you’d think.
Building Websites For Locksmiths: Wrapping Up
Designing and building websites for locksmiths can seem like an overwhelming process. You’ll have multiple factors to consider.
Ensuring it’s a site that converts and works for your business should be prioritised. Working with a professional is recommended.
As a specialist web design company in Adelaide, Bold Web Design has worked with countless companies in the past. Alongside building websites for locksmiths, we have a wealth of expertise offering full-service web design to clients across multiple industries.
If you need a website, get in touch. We’re happy to discuss your needs.